Morgan Stanley's Bold Move: Crypto Trading Goes Mainstream

Morgan Stanley's Bold Move: Crypto Trading Goes Mainstream

January 13, 2026
🚨 Morgan Stanley just made crypto… mainstream. Two years ago they called digital assets a “paradigm shift.” Now they’re acting on it. Morgan Stanley is preparing to: ✔️ Launch Bitcoin, Ethereum & Solana trading on E-Trade ✔️ Roll out a proprietary digital wallet in 2026 ✔️ File for its own BTC, ETH & SOL ETFs ✔️ Expand crypto access across all client accounts — even retirement plans As Jed Finn, Head of Wealth Management at Morgan Stanley, put it: “This is really a recognition that the way financial service infrastructure works is going to change.” And he’s right. Spot Bitcoin ETFs have already surpassed $1.6 trillion in trading volume and now hold around $130B in assets under management — with BlackRock’s IBIT becoming the fastest-growing ETF in history. This isn’t institutions warming up to crypto anymore. They’re charging in at full speed. The line between TradFi and DeFi is officially blurring — and the firms building infrastructure today will define how wealth is managed tomorrow. 💬 What do you think: Is this the beginning of a new financial system, or just Wall Street protecting its turf? 🎓 Ready to stay relevant in a world where banks are building on blockchain? Our Blockchain Finance Courses are designed for accountants, finance professionals, legal teams, and future leaders who want to understand how crypto, tokenization, ETFs, and on-chain infrastructure are transforming financial services. Join to our courses: 🔘Blockchain Accounting Course Series 🔘Blockchain Audit Course Series 🔘Blockchain Finance Course Series 🔘Blockchain Law & Digital Assets Course Series https://hubs.li/Q03-BWJK0 #MorganStanley #WallStreet #InvestmentBanking #WealthManagement #InstitutionalCrypto #BankingInnovation #FinancialInfrastructure #NextGenBanking #Blockchain

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Morgan Stanley's Bold Move: Crypto Trading Goes Mainstream

By
Larry Liermann
January 13, 2026
5 min read
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🚨 Morgan Stanley just made crypto… mainstream. Two years ago they called digital assets a “paradigm shift.” Now they’re acting on it. Morgan Stanley is preparing to: ✔️ Launch Bitcoin, Ethereum & Solana trading on E-Trade ✔️ Roll out a proprietary digital wallet in 2026 ✔️ File for its own BTC, ETH & SOL ETFs ✔️ Expand crypto access across all client accounts — even retirement plans As Jed Finn, Head of Wealth Management at Morgan Stanley, put it: “This is really a recognition that the way financial service infrastructure works is going to change.” And he’s right. Spot Bitcoin ETFs have already surpassed $1.6 trillion in trading volume and now hold around $130B in assets under management — with BlackRock’s IBIT becoming the fastest-growing ETF in history. This isn’t institutions warming up to crypto anymore. They’re charging in at full speed. The line between TradFi and DeFi is officially blurring — and the firms building infrastructure today will define how wealth is managed tomorrow. 💬 What do you think: Is this the beginning of a new financial system, or just Wall Street protecting its turf? 🎓 Ready to stay relevant in a world where banks are building on blockchain? Our Blockchain Finance Courses are designed for accountants, finance professionals, legal teams, and future leaders who want to understand how crypto, tokenization, ETFs, and on-chain infrastructure are transforming financial services. Join to our courses: 🔘Blockchain Accounting Course Series 🔘Blockchain Audit Course Series 🔘Blockchain Finance Course Series 🔘Blockchain Law & Digital Assets Course Series https://hubs.li/Q03-BWJK0 #MorganStanley #WallStreet #InvestmentBanking #WealthManagement #InstitutionalCrypto #BankingInnovation #FinancialInfrastructure #NextGenBanking #Blockchain
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Larry Liermann
Larry Liermann is Co-Founder and Head of Sales & Partnerships at MMBA, where he leads the company’s business development efforts and discussions with strategic partners, including Higher Education Institutions, Enterprise clients, and various industry organizations. He has led global sales teams at trading technology companies and is also a former Co-Founder of another Educational Technology startup.

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