Coinbase Transforms into the Ultimate 'Everything Exchange'

Coinbase Transforms into the Ultimate 'Everything Exchange'

December 20, 2025
🚀 Coinbase is no longer just a crypto exchange — it’s building an “everything exchange.” Analysts from JPMorgan, Benchmark, and Deutsche Bank are doubling down on Coinbase’s long-term upside after its latest product rollout — and they believe the market isn’t fully pricing it in yet. What’s changing? Coinbase is aggressively expanding beyond spot crypto trading to bring crypto, stocks, ETFs, derivatives, prediction markets, payments, and onchain services into one unified platform. 📌 Why this matters: 📈 Broader addressable market: Moving into equities, ETFs, and prediction markets dramatically increases daily use cases. 🔄 More resilient revenue: Subscription-style and transaction-based products reduce dependence on crypto market cycles. 🧩 Tokenized finance ahead: Coinbase’s new Tokenize platform positions it for tokenized stocks and onchain capital markets. ⚡ Higher engagement: Products like prediction markets and simplified derivatives give users reasons to open the app beyond price volatility. Benchmark called the rollout a shift from vision to execution. JPMorgan sees deeper engagement translating into long-term revenue growth. Deutsche Bank sees the “everything exchange” as a core driver of future upside. Despite COIN trading near 7-month lows, institutions are signaling something clear:the infrastructure for the next phase of digital finance is being built right now. 💡 The takeaway? Crypto companies that integrate multi-asset trading, onchain services, and traditional finance aren’t just surviving market cycles — they’re shaping the future of financial platforms. 👉 Want to understand where crypto, regulation, and finance are really headed? Join our courses and learn how to navigate digital assets with long-term conviction — not short-term fear. 🔘Blockchain Accounting Course Series 🔘Blockchain Audit Course Series 🔘Blockchain Finance Course Series 🔘Blockchain Law & Digital Assets Course Series https://hubs.li/Q03YPg390 #FinTech#FinancialMarkets#Coinbase#CryptoMarkets#MarketTrends #InstitutionalAdoption

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Coinbase Transforms into the Ultimate 'Everything Exchange'

By
Larry Liermann
December 20, 2025
5 min read
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🚀 Coinbase is no longer just a crypto exchange — it’s building an “everything exchange.” Analysts from JPMorgan, Benchmark, and Deutsche Bank are doubling down on Coinbase’s long-term upside after its latest product rollout — and they believe the market isn’t fully pricing it in yet. What’s changing? Coinbase is aggressively expanding beyond spot crypto trading to bring crypto, stocks, ETFs, derivatives, prediction markets, payments, and onchain services into one unified platform. 📌 Why this matters: 📈 Broader addressable market: Moving into equities, ETFs, and prediction markets dramatically increases daily use cases. 🔄 More resilient revenue: Subscription-style and transaction-based products reduce dependence on crypto market cycles. 🧩 Tokenized finance ahead: Coinbase’s new Tokenize platform positions it for tokenized stocks and onchain capital markets. ⚡ Higher engagement: Products like prediction markets and simplified derivatives give users reasons to open the app beyond price volatility. Benchmark called the rollout a shift from vision to execution. JPMorgan sees deeper engagement translating into long-term revenue growth. Deutsche Bank sees the “everything exchange” as a core driver of future upside. Despite COIN trading near 7-month lows, institutions are signaling something clear:the infrastructure for the next phase of digital finance is being built right now. 💡 The takeaway? Crypto companies that integrate multi-asset trading, onchain services, and traditional finance aren’t just surviving market cycles — they’re shaping the future of financial platforms. 👉 Want to understand where crypto, regulation, and finance are really headed? Join our courses and learn how to navigate digital assets with long-term conviction — not short-term fear. 🔘Blockchain Accounting Course Series 🔘Blockchain Audit Course Series 🔘Blockchain Finance Course Series 🔘Blockchain Law & Digital Assets Course Series https://hubs.li/Q03YPg390 #FinTech#FinancialMarkets#Coinbase#CryptoMarkets#MarketTrends #InstitutionalAdoption
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Larry Liermann
Larry Liermann is Co-Founder and Head of Sales & Partnerships at MMBA, where he leads the company’s business development efforts and discussions with strategic partners, including Higher Education Institutions, Enterprise clients, and various industry organizations. He has led global sales teams at trading technology companies and is also a former Co-Founder of another Educational Technology startup.

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